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Blog writing has become crucial in digital marketing for businesses. It helps with search engine optimization as well as increase your brand voice. All businesses can benefit from blog writing since it can diversify the content, build up brand trust, and improve exposure with the potential of increased sales.

Writing blog content is one of the most effective content marketing tools for search engine optimization and building overall brand awareness. Blog writing helps your website rank higher and increase traffic to the website. 

At Lau Marketing, we have hundreds of blog content for our clients to assist with their digital marketing efforts. Based on our experience, we have compiled a list of 7 tips for you to write more effective blog posts and improve website visibility and traffic.

1. Be Sure to To Research Your Content

Being well-researched on each topic is important to provide accurate and informational blog posts to your audience. Accurate information helps establish credibility in your marketing strategy and become a leading authority on certain topics. For example, Platinum Sand Construction does effective blog writing that is informational and applicable to services offered. This blog post details 5 full home remodeling trends in 2022, which advertises their services, and promotes them as experts in the field.

Another aspect of being well-researched is through keywords. Popular and well researched keywords assist in search engine optimization so when search engines crawl websites, your blog post will have a greater chance of appearing high within the search results. Research high-volume keywords that pertain to your business’ blog posts to make your website more visible through the use of keywords.

2. Know Your Audience

Identifying and gearing posts towards your audience is essential to write engaging blog posts. Typically, your audience already includes your current or future customers. Think about what questions customers continually ask the business, then create blog posts to answer those questions. 

Another way to determine what your customer cares about is through analyzing the content with the highest engagement. High engagement shows what your customer enjoys seeing from your blog posts. Write blog posts around the interests of your customers and they will engage with your content.

3. Conversational but Keep It Professional

Blog posts can create a personable feel through conversational tone. This doesn’t mean use cliché statements or inappropriate language, but keep the blog post casual. Speak to your audience as if you’re having a one-on-one conversation with them. It’s important to maintain informal language, but keep the blog post light and entertaining for readers. 

Crypto.com displayed an informal, but informational blog post in December 2021 with Cryptmas Bingo. This style of post keeps users entertained throughout the blog post and may encourage them to keep coming back. 

4. Grab Attention with Compelling Headlines 

Headlines are important to introduce each section of writing but also maintain the same tone throughout the blog post. Headlines help guide a reader through the blog post, and locate the information they are searching for. 

SEO is a secondary reason why headlines are important. Since headlines are also used in SEO best practices, this is where keyword research becomes relevant. Those keywords can be used in the headlines when applicable. It’s important to write specific headlines that are succinct and answer a question. 

Maroon Bell Outdoor effectively uses headlines with one of their blog posts titled, “The Weekender Backpack: Built for Any Adventure”. The headlines draw attention to the Weekender Backpack features and answers questions about the product details. 

5. Proof Your Work and Proof It Again 

The most successful business blog posts are digestible and easy to read. This is why editing and proofreading blog posts is necessary to create a good content marketing plan. Grammatical errors, misspellings, or run-on sentences may cause readers to dismiss your blog post quickly. 

Readability is super important not only for the reader but for search engines as well. Opt to use shorter, concise sentences when possible. Breaking down a run-on sentence into two smaller sentences makes the blog post easier to read. Overall, proofreading your blog posts makes your blog post more legitimate and trustworthy.

6. Break Up Your Content 

Large sections of writing in a blog post can be overwhelming and easy for a reader to skip over. Blog posts benefit from breaking up large sections of text into smaller digestible sections. Common ways to break text up is through 

  • Visual aid 
  • Headings 
  • And of course…Bullet points

Visual aids such as a video, photo, or infographic can strengthen the blog post with media that recaptures the attention of the consumer. These visual aids can also reinforce the message of the article. Headlines break up content, and provide a separation of ideas. Exemplified below, bullet points and numbered lists visually appear uncluttered. 

Our client, Bulldog Marketing, excels in breaking up their blog content through numbered lists and headlines between paragraphs. Bulldog Marketing uses these lists and headlines to structure their posts and hold the reader’s attention. 

7. Be Sure To Have Calls to Action (CTA)

Increasing sales is one of the main reasons to write a business blog. Therefore, this is a perfect time to plug the business back into the blog post. Business blog posts should include a call to action to encourage consumers to take the next step towards a purchase. CTA results may include an increased number of leads, email signups, or higher sales.

VTrips utilized an effective CTA at the end of their blog post about things to do around Jacksonville. Following their numbered list of fun things to do in the city, they advertise their properties to book using the CTA “Book Your Vacation”. 

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