Content Marketing

Content Marketing

Content marketing is essential for achieving a variety of digital marketing objectives like gaining and retaining more customers, increasing organic site traffic, or raising brand awareness. It’s no wonder that the phrase “Content is king” is popular in the digital marketing world! Without quality content, your site will lag behind the competition. That’s why Lau Marketing offers content marketing services to give your business the boost it needs to thrive online.

Explore the power of content marketing and what our services can do to attract and engage more customers.

Content Marketing Services

Great content is key to improving your site’s performance and building trust with your audience. However, there’s more that goes into content than publishing a blog post every now and then. Lau Marketing offers an array of content marketing services such as:

  • Content audit
  • Content strategy
  • Writing & editing
  • Graphics design
  • Formatting & layout
  • Web publishing
  • On-page optimization
  • Web distribution

Whether you’re looking to get on the first page of search results or share your company’s story on social media, our team will create a strategy that offers both digital marketing and branding value.

Content Writing

Selecting the Right Types of Content

From blog posts to infographics and interactive quizzes, content marketing has evolved into a non-negotiable for any business. Here are examples of content that your business can leverage both online and offline to increase site traffic, conversions, and brand awareness.

  • Landing pages
  • Articles
  • Emails
  • Newsletters
  • Guides
  • FAQs
  • Videos
  • Graphics
  • Case studies
  • Flyers
  • Tutorials
  • Interviews
  • News releases
  • Templates
  • Checklists
  • Interviews

You don’t have to create all of these types to have success with content marketing. Lau Marketing will work with you to develop a content strategy that includes creating the right types of content to meet your goals and engage your target audience.

Craft a Content Marketing Strategy

Content is crucial for improving SEO, generating more PPC conversions, and driving engagement on social media. However, it’s not enough to simply create content and hope for the best. Crafting a strategy is key for ensuring that your resources are being used wisely and the content offers real value. We provide content marketing services to clients from across a variety of markets and promise to give your business the expertise and attention it deserves to thrive online.

Schedule a consultation with Lau Marketing today to gain insight on how a content strategy can expand your business.