Search engine optimization (SEO) is a powerful digital marketing strategy that can drive more traffic to your business, increase brand awareness, and make you appear more trustworthy. However, SEO is constantly changing and requires businesses to be one step ahead to reap its benefits. Lau Marketing has seen the evolution of SEO over our 15+ years of experience which is why we’re Google Analytics certified and continue on-going professional training to provide our clients up-to-date best practices.
Discover what SEO services from Lau Marketing can do for your business to make it more competitive online and attract new customers.
The first place most people turn to when searching for information or a solution is search engines, Google being the most popular. However, the vast majority of users don’t even go past the second results page! According to a Moz survey, only 7% of respondents say they browse past the first results page. With a well-executed SEO strategy, your site will appear higher in search results and in front of more potential customers. When people see you on the first page, they’re more likely to visit or contact your business.
Gone are the days of ‘black hat’ SEO practices like keyword stuffing and hidden text. Even in the last few years, we have seen major shifts in what is viewed as SEO. These days, SEO is more than optimization — it’s about giving the best user experience to win consumers’ trust so they stay on your site rather than immediately leave. Having your site on the first search page signals to prospects that your brand is trustworthy to do business with.
At Lau Marketing, we only employ the most current and relevant SEO approaches to get your site in front of potential consumers. We have extensive knowledge of on-page/off-page optimizations, analytics, user experience, and content to boost your site’s rankings for words and phrases (i.e. ‘keywords’) related to your business.
We understand that some of these services sound pretty technical which is why our team is happy to answer any questions you have because we’re all about transparency. Our founder and owner, Chris Lau, has years of SEO consulting experience and will be able to guide you through the intricacies of SEO to develop and implement an effective strategy for your business.
SEO is crucial for businesses that rely on search engines to be found by potential customers. Regardless of your industry, there are numerous benefits of SEO like increasing traffic, raising brand awareness, and building trust with prospects. As new technologies and trends emerge, it’s no longer an option, but a necessity, to have an SEO strategy to level up your business. We work with clients across a variety of markets and promise to give your business the expertise and attentive service it needs to thrive online.
Schedule a consultation with Lau Marketing today to explore the growth opportunities of SEO for your business.