Increase Traffic and Awareness
The first place most people turn to when searching for information or a solution is search engines, Google being the most popular. However, the vast majority of users don’t even go past the second results page! According to a Moz survey, only 7% of respondents say they browse past the first results page. With a well-executed SEO strategy, your site will appear higher in search results and in front of more potential customers. When people see you on the first page, they’re more likely to visit or contact your business.
Build Brand Trust
Gone are the days of ‘black hat’ SEO practices like keyword stuffing and hidden text. Even in the last few years, we have seen major shifts in what is viewed as SEO. These days, SEO is more than optimization — it’s about giving the best user experience to win consumers’ trust so they stay on your site rather than immediately leave. Having your site on the first search page signals to prospects that your brand is trustworthy to do business with.
SEO Strategy Services
At Lau Marketing, we only employ the most current and relevant SEO approaches to get your site in front of potential consumers. We have extensive knowledge of on-page/off-page optimizations, analytics, user experience, and content to boost your site’s rankings for words and phrases (i.e. ‘keywords’) related to your business.
- SEO Audit
- Google Analytics
- Keyword and Market Research
- On-Page Optimizations
- Off-Page Optimizations
- Content Updates and Creation
- User Experience Analysis
- Local SEO
- Image Optimizations
- Link Building
- Google My Business Management
We understand that some of these services sound pretty technical which is why our team is happy to answer any questions you have because we’re all about transparency. Our founder and owner, Chris Lau, has years of SEO consulting experience and will be able to guide you through the intricacies of SEO to develop and implement an effective strategy for your business.
Get In Front of More Customers
SEO is crucial for businesses that rely on search engines to be found by potential customers. Regardless of your industry, there are numerous benefits of SEO like increasing traffic, raising brand awareness, and building trust with prospects. As new technologies and trends emerge, it’s no longer an option, but a necessity, to have an SEO strategy to level up your business. We work with clients across a variety of markets and promise to give your business the expertise and attentive service it needs to thrive online.
Schedule a consultation with Lau Marketing today to discover what PPC advertising can do for your business.
What People Are Saying
Here’s what happened when we partnered with The Cabinet Face
Organic Presence Growth
Growth in DAU
New User Growth
New Leads Generated
"Chris and his team have been such a pleasure to work with. Our marketing and SEO goals have been hit and surpassed quarter after quarter thanks to Chris. His approach to a world I know very little about has made this process easy and dare I say fun? Yes, yes I shall."
- Kyle Kwiatkowski, The Cabinet Face
While The Cabinet Face had decent site traffic, they weren’t getting the number of leads they wanted. The company joined Lau Marketing in May 2019 and our first focus was implementing strong technical SEO and user experience (UX) updates. We also developed new content to improve organic authority in the industry and build brand trust.
Next, our team created a new website in March 2020 using data from the previous year to understand how users convert. Along with the website, a new Facebook Ads campaign was created to promote their main product lines.
Our comprehensive strategy delivered significant website results over the course of 2020:
- 850 organic keywords rankings to 2,379 organic keywords
- 65 daily average users (DAU) to roughly 142 users/day
- 726 new leads generated after the new website launched