Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) Advertising

PPC is a cost-effective internet advertising model that directs visitors to your website with the goal of completing an action like a purchase, download, or form submission. Best of all — you only pay when your ad gets clicks. Lau Marketing has over 15 years of PPC advertising experience and we maintain multiple certifications to ensure industry best practices are applied to every campaign.

Take a closer look at our PPC services to see how data-driven advertising can elevate your business to the next level.

Supercharge Traffic and Conversions

With PPC, you’ll be able to get your business in front of more potential customers quickly instead of waiting several months for search engine optimization (SEO) to boost your website rankings in organic search results. Drive traffic to your website fast with PPC ad networks that offer a variety of targeting options to reach the correct audience for your business. Additionally, implementing a sales funnel that seamlessly directs visitors can further increase your campaign’s ROI.

Powerful Data-Driven Advertising

Until traditional advertising, PPC gives you complete control over the budget, schedule, audience targeting, and more. One of the great things about PPC is the wealth of data that it provides, allowing you to make better-informed marketing decisions. However, we understand that all those metrics can be a little confusing which is why Lau Marketing is committed to transparency and reliable communication to give you peace of mind that your PPC advertising is on track.

Best PPC Practices for Every Campaign

Our team is certified in Google Ads and Bing Ads to ensure every campaign follows industry best practices. We create, test, and analyze the highest-performing ads to produce the results your business needs. Here are PPC services you can expect when you partner with Lau Marketing:

  • Ad Creation and Monitoring
  • Competitor Research
  • Bid and Budget Management
  • Location and Demographic Targeting
  • A/B Testing of Ad Variations
  • Ad Performance Analysis

We don’t stop there though — our team will work closely with you to get a deep understanding of what makes your business unique and leverage that knowledge to create more effective PPC campaigns.

PPC Networks for Greater Reach

Find more potential customers by expanding reach online through multiple PPC networks. Lau Marketing has experience with the following PPC networks so your business isn’t limited to a handful of options:

  • Google Search Ads
  • Google Display Ads
  • Facebook Ads
  • Bing Ads
  • LinkedIn Ads
  • Instagram Ads
  • YouTube Ads
  • Geo-targeting Ads

Not sure which network is right for your business? Our founder and owner, Chris Lau, has years of PPC consulting experience and will be able to guide you through the nuances of these networks to match your business to a solution.

Discover What PPC Can Do for You

PPC is a powerful advertising model that helps businesses thrive in today’s modern world. With new technologies and trends continuously emerging, now is a more important time than ever to invest in data-driven advertising that will make your brand, product, or service more competitive online. We’ve worked with clients from a variety of industries and will give your business the attention and effort that it deserves.

Schedule a consultation with Lau Marketing today to discover what PPC advertising can do for your business.