Digital marketing encompasses a wide range of focuses like pay-per-click (PPC) advertising, search engine optimization (SEO), content, and social media, but with so many moving parts, it can be hard to know which digital marketing trends are actually worth paying attention. Fortunately, Lau Marketing has...
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Without search engine optimization (SEO), your website is lost in a sea of websites that internet users have no idea exists which is why SEO audits are essential for digital marketing success. An SEO audit is a systematic examination of your website to identify issues...
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In July of last year, Google released a mobile page speed update that affected a lot of websites and their rankings. This update is critical in the sense that Google is putting more emphasis on page speed as a ranking factor and the overall mobile...
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Most business owners have seen or have a general understanding of Google's search text ads and display ads. What most business owners don't know is Gmail ads. In the past year, Gmail ads have become a more prominent form of advertising for business owners who...
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In 2018, there were significant changes in the digital marketing world which impacted a lot of business owners. On the SEO front, changes in the mobile indexing first algorithm, there have been stronger emphasis on optimizing your site for mobile usage. On the PPC side,...
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As the year winds down, I want to express my gratitude to all my connections, friends and colleagues. Over the years, I have been able to build a pretty strong network of people who have high character and integrity. It is this reason that I...
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You've probably heard of or used display ads for your digital campaigns. With Google's new targeting features, you can now hyper-target those display ads with greater relevancy to your audience which hopefully leads to more conversions for your website. So what's new about display ads? Radius...
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