Content marketing is a very effective digital strategy to communicate with current consumers, attract new customers, and retain loyal supporters of your business. Types of content may include social media posts, podcasts, infographics, videos, blog posts, ebooks, emails, and website content. Diversified and quality content are the central success factors in this marketing strategy. So how can you achieve this? We’ve detailed 8 tools that may help you create diversified and unique content.
Canva is a design tool that can be used to create many types of content such as infographics, videos, Instagram stories, presentations, brochures, menus, newsletters, and more! This design platform has a free version that allows access to templates, text, photos, graphics, videos, and additional visual assets for creators. A few ways you can apply Canva for your content marketing include
- Create a weekly newsletter about your business
- Design a Facebook or Instagram story for an upcoming sale
- Create a brochure of your business’ services or products
- Make a video for an upcoming holiday post
- Design a page including a happy client review
Flipsnack is another design platform that can also be used to create Ebooks, newsletters, presentations, brochures, price lists, etc. There are plenty of pre-programmed templates that can be used and edited for different categories like catalogs, a business proposal, or a guide. Some well known brands that have utilized Flipsnack include JW Marriott, Make-a-Wish, and BMW. There is a monthly subscription to use the program that offers a free trial. Overall, Flipsnack is another complimentary tool, like Canva, that can help create unique content. Using various design tools can result in diversified content which is a best practice for a successful content marketing strategy.
CapCut is a free mobile app that has editing options for Instagram Reels or Tik Tok videos. This editing application can be used to alter a video speed, transition, filter, format, audio, and more. CapCut can be utilized for creating unique video content because it can elevate the quality of your reels. Using an editing platform may also ensure that your reel or video has its own flair to it and interests your audience. We recommend trying CapCut for..
- Mimicking viral videos
- Editing videos with heavy transitions
- Creating a themed video campaign
- Compiling video content
4. Anchor for podcast
Anchor by Spotify, is a podcast platform with recording, editing, analytics, and distribution features. The distribution on Anchor is excellent because it allows you to share your podcast to all the major listening applications. Then, the analytics can show you where your podcasts received the most listeners as well as engagement on the podcast. These analytics can help determine the podcasts’ length, audience demographics, or topics. Both Service and product based industries can benefit from using podcasts in their content marketing strategy. Here are a few ways businesses can implement podcasting using Anchor for their content strategy:
- Detail information about a new product
- Show expertise by sharing industry news
- Share advice or tips
- Feature company employees or happy customers
5. SEMrush, ahrefs
SEMrush, and Ahrefs are platforms that offer keyword research tools. But why is keyword research a part of creating quality content? Keyword research helps locate what keywords are currently trending. These platforms have multiple features but keyword difficulty and search volume trends are the most important for content marketing. First, keyword difficulty may help evaluate how much competition there is for specific keywords. From there, you can estimate how your content will rank compared to the competitor’s content when using those keywords. When used correctly, keyword difficulty can help with your content’s SEO performance. Secondly, Search volume trends help to locate popular keywords to ensure that your content is relevant to search queries. Overall, keyword research may assist in the process of quality content because identifying and implementing valuable keywords in your content may help with SEO purposes and confirm that your content is relevant.
6. Google Trends
Google Trends is a tool that collects Google’s search engine data to determine what people are currently searching for. Similar to keyword research through SEMrush and Ahrefs, Google Trends is another great platform to discover popular content topics. The advantage of using Google Trends is that it is completely free, as compared to other platforms that perform keyword research. Google Trends may be helpful to …
- Search and locate trending topics
- Perform keyword research
- Compare local competitors in your market
- Create a content calendar based off monthly or seasonal trends
- Identify trend predictions
7. Pexels and Unsplash
Pexels and Unsplash are both royalty free platforms to retrieve photos or videos for content creation. These visual assets can be used for Instagram and Facebook posts, brochures, video content, ads, and others. Pexel and Unsplash are great visual aids that can be inserted into Canva or other design platforms to add some originality. There is a free version for both sites filled with no cost stock images and videos, but there are also premium upgrades for additional access. At Lau Marketing, we used a free video from Pexel to create an Instagram post for National Pet Adoption week.
8. Yoast SEO
Yoast SEO is an excellent plugin on WordPress for blogging purposes. Search Engine Optimization is important for your blog posts because SEO efforts help increase your online visibility over time. This platform assists your blog post‘s search engine optimization based on readability assessment, meta data, and social media tools for sharing the blog. The readability assesses factors such as lengthy paragraphs, transitional words, active or passive voice, along with others. This is a great evaluation tool that can be used to improve user experience. In addition to the readability assessment, there’s also a designated section to improve SEO for the blog. The SEO section allows you to edit the metadata then preview the mobile and desktop result. The meta data is important for SEO purposes because search engines use the meta description to determine what your content is about. This meta description is also seen by website visitors so it must be easy to understand.
Lastly, Yoast SEO will show you how your blog post content will appear when it’s posted to Facebook or Twitter. While the Social media preview is a Yoast SEO upgrade, the other two features do not require an upgrade and are completely free.
We recommend a few ways to fully utilize Yoast SEO for your blog posts which include:
- Draft your blog post and make updates based on the readability recommendations.
- Always fill in a Meta description to summarize your blog posts.
- Preview how your finished blog post will look on social media.
While these are just 8 of the thousands of other content marketing tools available, using the right platforms may ease the process of creating unique content. Content marketing tools can be used to confirm that content is well researched, diversified, and analyzed so it is optimized for SEO and interesting for consumers.
Is your content marketing strategy stagnant? Or is content creation just not your specialty? We can help! Feel free to contact us about questions or a consultation.